We had a customer who owns a very successful moving company. They were going to an event, and needed to order more KOOZIE ® Can Coolers to give out. They initially asked us to do a reprint of the order they had done many times. (Notice, they are very successful, and they order from us quite often, There is something there.)
We sent them a proof, as we do with all orders. We want to make sure, we are using the most current graphics on file, and there is not any miscommunication on final product.
They immediately called us laughing. “We need to change our graphic.”
This is the graphic they had on file. Interestingly, they were going to a recruiting event to try and hire new employees for their growing company. This was not the message they desired to have successful recruiting event. We all laughed, and got a kick out of it.
They came back with more appropriate graphics for this event, we printed them up, and they are on their way!!!
It is kind of interesting how often this type of scenario occurs. We get text and artwork on a daily basis that just does not make any sense at all to us. We often double check our our customers to make sure they meant to spell something in a particular way. We often get a response like. “oh yeah, it is supposed to be that way, it is an inside joke”. We really appreciate out customers who point out the fact that strange spellings or punctuation is done on purpose. We toe that fine line between not wanting to nag our customers and wanting to get our customer exactly what they want.
Thankfully, we have a great proofing process, we actually take it one step further, we email a picture of the first product printed to the customer. Mainly to reassure them, but in rare cases, they realize they have made a mistake and call us quickly to halt and change.Google+