Marketing for trades, Landscapers, Roofers, Moving Companies, etc. is easy if you set your mind to it, follow a few steps.
Make sure you have a website. There are some pretty easy places to build one. Wix, Weebly, Moonfruit. These sites are inexpensive, and make it easy to set up your own website. They all provide a “responsive website” which means it will work well on a computer, ipad, and phone. If you don’t have the time or the expertise to do it. Call on a family member, and get them involved. It could turn into a fun family project to build the business. If that is not an option, you can usually find a website professional on Craigslist.
Your website should definitely have the following.
- Your service area
- Ways to contact you
- A description of your skills
- Solid reason to select you as a provider. What separates you from the rest of your competitors.
- Industry Qualifications or Professional Qualifications.
To step up your website to the next level add the following.
- Case Studies
- Proof of insurance
To get your website traffic, make sure you have it on everything.
- Your vehicle
- Signs you place in the yard when you are working a job
- Shirts, Jackets,
- Promotional items – you give away.
Get on to trades Directories
There are a number of them out there.
Mybuilder MyBuilder helps you find great builders and tradespeople and review feedback for work they’ve done. 98% of jobs get matched to skilled …
Angie’s List Join Angie’s List for FREE to get access to top-rated pros, exclusive online deals and more than 10 million verified reviews.
Houzz Houzz is the new way to design your home. Browse 17 million interior design photos, home decor, decorating ideas and home professionals online.
Thumbtack When you need to hire someone — a landscaper, a DJ, anyone — Thumbtack finds them for you for free. Get estimates right now from pros ready to do the job.
Porch Porch, the home services platform, connects homeowners with quality home improvement, repair and maintenance professionals and also serves as the …
Homeadvisor (Formerly ServiceMagic) is a leading website and mobile app provider offering free tools and resources for home improvement, repair and …
Consumers Checkbook Your Unbiased Non-Profit Service Ratings Authority.
Handy House cleaning, home cleaning, furniture assembly, TV mounting and other handyman services. Book in 60 seconds. Top-rated local professionals.
Nextdoor On a per neighborhood basis, customers ask for services.
Yelp User reviews for all types of businesses.
Social Media is all the talk, but when it comes to return, it does not really seem there.
There are a few main Social Media outlets. Facebook, Instagram, Twitter, LinkedIn, Pinterest. There is a lot of effort into keeping up a social media account to make it pay off. We have seen customers do well on Facebook. The market for Facebook is usually the buying market for the products you are selling. Set up a Facebook page, and set one hour a week to update. Take pictures throughout the jobs you are doing them and update your Facebook page with some commentary.
There are some things you can do to increase your sales.
When you arrive for a job, knock on the neighbors doors, and let them know you will be working. You can tell them you don’t want to alarm them, and hand them a card.
Posting Signs Large 18-inch-by-24-inch disposable lawn signs are affordable and effective for marketing and advertising. Stake them in your customer’s lawns after you have performed a service and wait 24 to 48 hours for neighbors to start ringing your office phone.
Make sure all your employees are wearing gear with your logo on it. Not only to establish legitimacy, but to increase advertising.